How to tell your
story and get
the deal you deserve.
LEARN MORE

The Grist helped us tell our Do One Better story in a unique and compelling way across all our communication channels allowing us to drive sales velocity and get on the radar of Strategics as the fastest growing BFY snack on the market. The end result was a strategic sale to PepsiCo.”

- Paul Nardone, Former CEO of PopCorners

Don't Get shortchanged

Unlock your potential with the only pre-exit branding methodology that has added millions to the deal table.

BUY NOW

My life’s mission is to help CEOs and Entrepreneurs realize the maximum value of their vision.

Ted Schlueter is an award-winning, brand-building entrepreneur. He’s the Founder and CEO of The Grist, a Boston-based brand and marketing agency, and is a pioneer in the world of pre-exit branding. Ted created, developed, and refined the Branding For Buyout method over two decades and used it successfully on high-profile exits including Pop-Corners to PepsiCo and Embotics to Swedish software enterprise, Snow.

LEARN MORE

TESTIMONIALS

Mike Welts

CMO of Wasabi

"Ted recognized very early on how to get past all the clutter out there and give entrepreneurs very actionable ways to get into the minds of potential buyers and answer the most important questions related to them. Who is going to care? Why do they care? What should matter to them?"

David Friend

CEO of Wasabi

"You have to see the marketplace for what it is, and for what’s coming. You can only do that by asking questions and being open to what you hear. Branding For Buyout shows you how to do that.”

Button Text

Karen Pitts

GM of Rockport

“Ted helps you articulate both what your brand means and its path forward. It’s powerful stuff.”

Button Text

Chris Velis

Founder, Miraki Innovations

“What Ted does is help make what entrepreneurs are doing repeatable and sustainable. He helps you prepare to be in the limelight and become the preferred choice.”

Joe Moriarty

Founder & CEO, Raven360

"Understanding the value of what you have is so hard to do from the inside. What Ted does is bring you the expert, objective set of eyes you need to understand your brand, your competitors and the potential market."

PARTNER OUTREACH

B2B

Lorem ispum dolor sit amet

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Read more
B2C

Lorem ispum dolor sit amet

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Read more
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.